Samantha Ruiz

Meaningful connections and swiping with purpose — that’s Samantha for you.

As the Social Media Executive at Step Change, Samantha isn’t just crafting content. She’s building connections and driving genuine engagement. For her, social media is more than just likes and shares. It’s helping businesses reach better quality clients and making them easier to find and connect with one post at a time.

When she isn’t planning, scheduling, and analysing social media content, Samantha finds inspiration in pop music, dives into novels, stays active with family, and unwinds at her own pace.

As a pioneer in her role, Samantha is paving the way for innovative social media solutions, eager to set up businesses for success.

Whether it’s creating engaging content or exploring new social media strategies, Samantha’s got the creativity and determination to turn interactions into lasting impact.