A bold personality befitting a breakthrough company with a clearly defined brand and business offering

The Simulation Group

The Simulation Group

Brand Strategy

EXPLAINER VIDEO

Creative

BRAND LOOK & FEEL

Digital

BRAND POSITIONING

The Simulation Group is a world leader in detailed analysis and optimisation of complex supply chains. TSG specialises in providing fact based strategic insights to the most challenging business problems.

Brand Strategy

EXPLAINER VIDEO

Creative

BRAND LOOK & FEEL

Digital

BRAND POSITIONING

The Simulation Group is a world leader in detailed analysis and optimisation of complex supply chains. TSG specialises in providing fact based strategic insights to the most challenging business problems.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
Two heavy duty loading trucks

Strategic Insight

Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.

Two heavy duty loading trucks

Strategic Insight

Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.

We needed to find a way to simplify a very complex software based data and analytics offering. We also needed to redefine their brand which they had shortened to TSG – which added to the confusion.

TSG Branding

We needed to find a way to simplify a very complex software based data and analytics offering. We also needed to redefine their brand which they had shortened to TSG – which added to the confusion.

The simulation group 2
TSG Branding exploration

Solution

We started by extending the name back from TSG to The Simulation Group and matched it with new branding, a new logo, and new positioning – See your future. We also created brand statements such as; We’re putting an end to guesswork in big business and We make data talk in a language you understand.

TSG

Strategic Insight

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

We then created an explainer video that clearly demonstrated the values and workings of The Simulation Group and the clear benefits it offers big business.

We then created an explainer video that clearly demonstrated the values and workings of The Simulation Group and the clear benefits it offers big business.

“For the first time we have been able to define who we are, what we do, and how we benefit customers.”

The Simulation Group

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