A bold personality for

a breakthrough company

The Simulation Group

BRAND LOOK & FEEL

BRAND POSITIONING

A bold personality befitting a breakthrough company with a clearly defined brand and business offering.

BRAND LOOK & FEEL

BRAND POSITIONING

A bold personality befitting a breakthrough company with a clearly defined brand and business offering.

Someone signalling a helicopter to drop off a package

Challenge

Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.

Strategic Insight

Big business has big decisions to make, often costing hundreds of millions of dollars. They need clarity and vision on the outcomes of these and that is what simulation software and predictive analytics offer.

Solution

We started by extending the name back from TSG to The Simulation Group and matched it with new branding, a new logo, and new positioning – See your future. We also created brand statements such as; We’re putting an end to guesswork in big business and We make data talk in a language you understand. We then created an explainer video that clearly demonstrated the values and workings of The Simulation Group and the clear benefits it offers big business.