Data Made Accurate

Kleber

Kleber

Brand Strategy

BRAND STRATEGY

Creative

VISUAL DESIGN

Digital

WEB DESIGN

Kleber is powered by DataTools, an innovative software solutions company who has been providing world-leading services to Australian organisations for more than two decades.

Brand Strategy

BRAND STRATEGY

Creative

VISUAL DESIGN

Digital

WEB DESIGN

Kleber is powered by DataTools, an innovative software solutions company who has been providing world-leading services to Australian organisations for more than two decades.

Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall
Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall

Overview

The client was struggling to differentiate itself from the competition, and their brand did not visually express innovation and quality.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
Two heavy duty loading trucks

Strategic Insight

We created a clear, distinct brand for Kleber — one that positions it at the leading edge of the competition.

Two heavy duty loading trucks

Strategic Insight

We created a clear, distinct brand for Kleber — one that positions it at the leading edge of the competition.

The brand speaks to the power and complexity behind the product, whilst focusing on how easy the process and service can be.

Brand Power - Kleber

The brand speaks to the power and complexity behind the product, whilst focusing on how easy the process and service can be.

Kleber
Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
kleber Logo

Strategic Insight

We broke sector norms and moved away from common blues and greens, and created a really distinct colour palette that featured ‘dusty gold’.

Kleber Datatools

Strategic Insight

We broke sector norms and moved away from common blues and greens, and created a really distinct colour palette that featured ‘dusty gold’.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package

A powerful brand symbol was built to visually express data — it features the precise arrangement of circles to reflect the core value of Kleber’s perfect accuracy.

Kleber brand symbol

A powerful brand symbol was built to visually express data — it features the precise arrangement of circles to reflect the core value of Kleber’s perfect accuracy.

Kleber
Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
A web page render
Web page designs
Web page designs
A web page render
Web page designs
Web page designs
Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
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