8th highest-selling SKU in its category after 6 months of launch

Happy Chicken Eggs

Happy Chicken Eggs

Brand Strategy

BRAND STRATEGY

Creative

VISUAL DESIGN

Digital

CONTENT DEVELOPMENT

Story

PACKAGING / PRODUCT DEV

Brand Strategy

WEBSITE DEVELOPMENT

Happy Chicken Eggs is a premium free-range egg brand that focuses on the welfare of their chickens in order to produce quality eggs for consumers. They are sold exclusively in Coles Supermarkets.

Brand Strategy

BRAND STRATEGY

Visual Design

VISUAL DESIGN

Content Development

CONTENT DEVELOPMENT

Packaging / Product Development

PACKAGING / PRODUCT DEV

Website Development

WEBSITE DEVELOPMENT

Happy Chicken Eggs is a premium free-range egg brand that focuses on the welfare of their chickens in order to produce quality eggs for consumers. They are sold exclusively in Coles Supermarkets.

Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall
Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall

Overview

In a crowded egg market, our client was asked by Coles to launch an exclusive brand of free-range eggs. Coming from a family of farmers, Morry had a great reputation with Coles’ distributors for consistently delivering high quality, on time. For his new brand, Happy Chicken Eggs, he really wanted to do more to promote the welfare of animals and to give laying hens a good life worth living.

We want our chickens to be the happiest hens in the world — so we won’t settle for anything less than providing them with the best welfare standards possible.

Morry Wroby

Chief Executive Officer, Happy Chicken Eggs

Two heavy duty loading trucks

Strategic Inisight

We needed to create a new egg brand that has a positive message by walking the talk and, in doing so, traverse the traditional supermarket egg categories and combine all of the farm’s positive messages into one single brand message.

Two heavy duty loading trucks

Strategic Inisight

We needed to create a new egg brand that has a positive message by walking the talk and, in doing so, traverse the traditional supermarket egg categories and combine all of the farm’s positive messages into one single brand message.

The logo represents the playful energy that comes from a happy chicken. The logo boundaries also mimic the shape of an egg, giving an organic look and feel. The slight upward curves in the logo type provide a subtle uplifting smile.

Happy Chicken Eggs - Be Happy Don't Worry

The logo represents the playful energy that comes from a happy chicken. The logo boundaries also mimic the shape of an egg, giving an organic look and feel. The slight upward curves in the logo type provide a subtle uplifting smile.

Happy Chicken Eggs - Be Happy Don't Worry
Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
Two heavy duty loading trucks

Solution

We created more than just a new brand — we actually created a new egg category, one where animal welfare is a priority. We went from no name to Happy Chicken Eggs: Free range is just the beginning.

Two heavy duty loading trucks

Solution

We created more than just a new brand — we actually created a new egg category, one where animal welfare is a priority. We went from no name to Happy Chicken Eggs: Free range is just the beginning.

Working closely with the client, we managed to create the unique pack design and get it into supermarkets across Australia in just 90 days. Not only that, but sales have been at production capacity from week one, with total sales moving from zero to 16,000 dozen eggs per week in under a month, already breaking even on their spend with Step Change investment.

A Happy Chicken Eggs poster in a shopping centre

Working closely with the client, we managed to create the unique pack design and get it into supermarkets across Australia in just 90 days. Not only that, but sales have been at production capacity from week one, with total sales moving from zero to 16,000 dozen eggs per week in under a month, already breaking even on their spend with Step Change investment.

A Happy Chicken Eggs poster in a shopping centre
Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package

Packaging

A web page render
Web page designs
Web page designs
A web page render
Web page designs
Web page designs
  • Meet our hens - Jill

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  • Meet our hens - Rachel

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    Write your caption here
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  • Meet our hens - Mimi

    Slide title

    Write your caption here
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An animation of a chicken sitting on a nest
An animation of a chicken rolling an egg
An animation of a chicken jumping up and down a ladder
  • Meet our hens - Jill

    Slide title

    Write your caption here
    Button
  • Meet our hens - Rachel

    Slide title

    Write your caption here
    Button
  • Meet our hens - Mimi

    Slide title

    Write your caption here
    Button
Animation of a chicken sitting on a nest
Animation of a chicken rolling an egg
Animation of a chicken jumping up and down a ladder
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